[Download] ➾ Design Is a Job ➼ Mike Monteiro – Pv1.info

[Download] ➾ Design Is a Job ➼ Mike Monteiro – Pv1.info This book is a must if you work in the design industry It covers a lot of interesting stuff which every designer needs to know, and I think it can be specially helpful for freelancers Let s face it, there are plenty of books around telling you how to run a business It s alwaysinteresting and somewhat rarer when someone tells you how to run your type of business.That s right, folks Design is a Job is written by the leader of a website design company, Mule, and is primarily written for other website professionals.But, if you re not a website designer, don t look away now It s also extremely valuable for those who work with, or commission, almost any kind of designer Let s face it, there are plenty of books around telling you how to run a business It s alwaysinteresting and somewhat rarer when someone tells you how to run your type of business.That s right, folks Design is a Job is written by the leader of a website design company, Mule, and is primarily written for other website professionals.But, if you re not a website designer, don t look away now It s also extremely valuable for those who work with, or commission, almost any kind of designer.Design is a Job is essentially a manual for running a website design business It s a short book, easily read over a few evenings, written in a good natured and relaxed style that makes you feel that you re chatting to the author over a coffee Indeed, it goes beyond that this book is refreshingly straight talking It s no nonsense, with both barrels common sense in written form.Design is a Job may be short on pages, but it s not short on wisdom Advice given here is backed up by the hard won experience of a seasoned design veteran Not someone who always gets it right either there are plenty of hard knocks here Mike s goal is that you learn as much as possible from his mistakes, rather than suffering your own.As a seasoned website designer, I was gratified to see that I work in a way that closely aligns to Mike s own framework and shared many of the same experiences building my business But it was nice to pick up some new stuff along the way things I d never thought of, things I d considered and dismissed and even different ways of looking at things I do every day.Design is a Job focuses very much around the unique way a design business works Creating bespoke business solutions where design is really the visual manifestation of a much larger process It encourages designers to throw off the preconception that we are emotionally driven creatives whose job is to arrange things in a pretty way and work with clients to realise that we solve real business issues, using design as a tool Designs are constructed, not imagined.The book covers not only the creative side of running a design business, but also those other, rather important, things such as contracts and getting paid It also deals in depth with the touchy subject of difficult clients pointing out that, in many cases, clients aren t being difficult, they re just not used to working with designers on design jobs.Which is why I said that this book is valuable to those who work with designers, not just designers themselves It provides a unique insight into the way that design firms work, why they sometimes struggle with clients and what can be done about it Just as I think this is an essential read for those working in design, I think it s an essential read for those who often work with designers For both parties, it can change the way you work Recommended This succinct book is densely packed with sage business advice for designers especially web designers Monteiro rightly calls it a guide to making a living as a designer , and shows that he has a lot of experience in the industry It s quite funny I laughed out loud several times My favorite chapters were Getting Clients, Choosing the Right Clients, Charging for Your Work, and Working with Contracts.I especially liked Monteiro s description of the role of design He says that designers aren This succinct book is densely packed with sage business advice for designers especially web designers Monteiro rightly calls it a guide to making a living as a designer , and shows that he has a lot of experience in the industry It s quite funny I laughed out loud several times My favorite chapters were Getting Clients, Choosing the Right Clients, Charging for Your Work, and Working with Contracts.I especially liked Monteiro s description of the role of design He says that designers aren t artists designers use art to solve clients problems Clients have goals, and they need designers to provide the strategy and problems solving to achieve them Therefore, clients can t simply tell designers what to do they must explain their goals and leave the designing to designers.Monteiro says communication is critical, and since tone of voice and body language can make such a difference, it s best to meet with clients in person When that s not possible, do a video conference or phone voice call Subtleties in communication are lost in email.He makes a good point that people don t inherently know how to be good design clients they have good intentions, but need designers to guide them I also liked his stance on pricing charge for value, not time, and charge as much as you honestly can.I read this book because it was recommended in several places, including the article Getting Clients on A List Apart, Episode 19 of the Pagebreak Podcast, and on Code Poet.Monteiro is fairly general in his advice I would ve appreciatedspecific strategies for marketing, selling, and pricing For those, I recommend SitePoint s The Web Design Business Kit my review and Starting Your Career as a Freelance Web Designer my review.Getting Clients Be pleasant, not nice Clients hire you to solve problems, not be their friend Be politely straightforward Referrals source of over 90% of work RFPs contact the person behind the RFP Create a relationship to bypass the RFP process Outbound contact go through your network don t cold call Advertising at most, may help you seem familiar to a potential client who s been referred to you Conferences meet potential clients and peers.Choosing the Right Clients Good clients are open to your solutions to their problems they aren t committed to their own solutions Designers provide strategy and problem solving, not just production Never work for free Provide a discount if you must, but show actual cost on invoices People don t inherently know how to be good clients you need to guide them.Charging for Your Work Charge as much as you can, and deliver an honest value When explaining that the cost of a website depends on the client s needs, use cars or houses as analogies Clients buy your work, not your time, so charge based on the value of the work to them Mention ballpark prices early to avoid sticker shock Create the proposal with the client, listing each party s responsibilities Present a proposal, don t send it Present with confidence and using costs based on research Never lower a price without taking something away and explaining the lost benefit The secrets to getting the price you want for your work are having done the homework to know you re asking for the right thing, the confidence to ask for it, and the willingness to walk away when you can t get it Working with Contracts Freelancers should have a lawyer create a solid master contract, then ask for guidance when necessary Keep contracts and SOWs separate One contract can cover multiple SOWs.Contract elements Intellectual property IP transfer on full payment Termination kill fee Deliverables acceptance language if client isn t happy with work, they need to give you a chance to address it If they fire you, you keep the work Do not include indemnity for the client, because they could hold you responsible for losses if they re sued Do not include any guarantees that the design will meet the goals.Sticking to Your Process The client has a goal you provide the plan to get there Meet with clients in person whenever possible Phone voice call is next best Tone of voice and body language matter.Presenting Design Don t ask for subjective feedback don t ask do you like it Ask for specific, objective feedback about whether the design meets the goals.Managing Feedback Don t let the client design Instead, talk to them about the problem they re trying to solve.Getting Your Money Tie payments to clear milestones events that you control and can be put on a calendar Don t tie payments to metrics Don t use the site launch as a payment milestone unless you alone control the launch date Divide projects into 3 or 4 payments Mike Monterio has been a godsent in my life I have learnt so much through this book Being self taught, I know the technical aspects of my field but the business side, the icky law stuff, dealing with clients who I learnt aren t malicious evil grim reapers contrary to my experience which, Mike assures, was my fault to begin with in an ever so fatherly manner , knowing my place and worth in a team, how to colloraborate and so on Thanks Mike, for being the mentor this young designer needed at t Mike Monterio has been a godsent in my life I have learnt so much through this book Being self taught, I know the technical aspects of my field but the business side, the icky law stuff, dealing with clients who I learnt aren t malicious evil grim reapers contrary to my experience which, Mike assures, was my fault to begin with in an ever so fatherly manner , knowing my place and worth in a team, how to colloraborate and so on Thanks Mike, for being the mentor this young designer needed at the right time This hilariously written book is essential for any designer starting out Heck any freelancer could leave with a gold mine of wisdom Good quick read Like good design, everything Monteiro says is technically obvious but somehow enlightening in the way he says it I love his stand for being comfortable with money, for accepting that it s your failure for not educating your clients if they don t believe in the design process, for comic relief, among other things Would have loved somecraft specific references At times came off like an extremely basic starter guide for a small business. I would work for Mike Monteiro It s not often someone s personality comes across so clearly in a book His book shows him as a forthright upstanding man He has a wonderfully concrete style with humor smattered throughout Design is a Job is his simple, straightforward advice on how to succeed as a designer I expect a lot of this advice is common sense to people who have experience in business or networking, but it wasn t altogether obvious to me I found it reassuring to read some basic princ I would work for Mike Monteiro It s not often someone s personality comes across so clearly in a book His book shows him as a forthright upstanding man He has a wonderfully concrete style with humor smattered throughout Design is a Job is his simple, straightforward advice on how to succeed as a designer I expect a lot of this advice is common sense to people who have experience in business or networking, but it wasn t altogether obvious to me I found it reassuring to read some basic principles of business best practices in case I should find myself in a position to use them The advice is aimed toward designers, but much of it should be applicable to any members of a profession hired by contract Here are some things I got from this book view spoiler The overwhelming majority of design work comes through referrals Don t go into design unless you want to network a lot Screen clients Don t just expect them to screen you Only take on clients that are good fits Good clients will respect you, which means that they will follow your advice, respond promptly throughout the project, and pay you what you re worth Only lower a proposal by also cutting out site features and explaining what benefits those features would have brought, thus sending the clear message that each feature has a price, and that if the client wants a lower price for the design, they ll end up with a worse result Get a lawyer and have them look over all of your contracts You shouldn t agree to provide sample design work to show that you should be hired for a project because, without researching the brand and target audience properly, the sketches would be wrong Present your work yourself in person so that you can convince the client of its merits and so that feedback doesn t get corrupted like a children s game of telephone Explain to the client how your design aligns with their goals rather than just pointing to features you ve incorporated Solicit directed feedback by making it clear to the client that they should act as the business expert while you remain the design expert Find out what s not working and design the solution yourself rather than letting them propose solutions Give them a list of feedback guidelines for what topics are relevant after each design presentation Give value to your own job by respecting the jobs of other designers Don t agree to being hired to replace other designers Don t try to be Batman Train others to do what you can do or else you ll always have to swoop in to save the day An expert working with a beginning designer needs to balance training that designer with prescribing what to do so that the right work gets done for the client on time hide spoiler This is probably the most important book you can read I don t feel moved to put most of what I read up on GoodReads because writing a review is tedious work, and it lends itself to being a pompous douchebag This isn t something I need help with.Here are 10 reasons that you should buy this book 1 Because life is short, and this book respects that Every one of the 130 pages matters and is there for a reason This isn t a bloated business book that should be just a tweet or two.2 Because yo This is probably the most important book you can read I don t feel moved to put most of what I read up on GoodReads because writing a review is tedious work, and it lends itself to being a pompous douchebag This isn t something I need help with.Here are 10 reasons that you should buy this book 1 Because life is short, and this book respects that Every one of the 130 pages matters and is there for a reason This isn t a bloated business book that should be just a tweet or two.2 Because you need to learn client service.3 Because you need to know that your job isn t just your job, it s defending, selling your work.4 Because I told you to, and I m rarely wrong.5 Because when you do, you ll learn a ton, have a bunch of quotable things, and you ll be in a better spot.6 Because you ll learn DESIGN better You ll become process driven.7 Because you ll like your clientsbecause you ll ignore the 90% of designers that suck.8 Because you ll wind up spending just 30 and you ll benefit 100x in the first 3 months.9 Because it ll finally put to bed DECADES worth of self loathing, crippling doubt, and ennui.10 You will finally become a good speller Powerful, must read book to all the designer, simple and accessible to all audiobook was fun. Ever wonder why Batman didn t just open up a secret facility and have Jim Gordon send him his best cops for some intensive training time Because Batman has a huge ego is why. Co Founder Of Mule Design And Raconteur Mike Monteiro Wants To Help You Do Your Job Better From Contracts To Selling Design, From Working With Clients To Working With Each Other, This Brief Book Is Packed With Knowledge You Can T Afford Not To Know

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